“I want you to hit me as hard as you can.” For the few of you who can’t identify the iconic quote from the movie Fight Club be warned the statute of limitations is over and there are some spoilers coming in this video. Fight Club is one of my

How did one man with practically no resources start a company that challenged the WWE as well as Ted Turner’s WCW? With disruptive branding he not only challenged two mega brands each run by billionaires but he started an industry-wide revolution and made a name for himself that is still

We all have that special, motivational playlist on our Spotify or Pandora app for when working out or going on that next run seems harder than usual. But just like that potentially exhausting workout on your schedule, the business of differentiating yourself in your industry can seem insurmountable. Let’s face

https://youtu.be/kYSZ8rVNZ1M I was a weird kid. As a weird kid (and perhaps still not so far off as an adult) I always leaned into the more offbeat things in life. My 12-year-old self wasn’t educated on brand differentiation and I wasn’t deliberately trying to be a counter-culture hipster, I was