It’s 2022 – Time To Decommoditize Your Content One of the biggest trending topics over the 2021 holiday break was the latest release in the Matrix franchise. The movie played with the theme of the general public’s overall indifference toward content and how content itself has essentially become commoditized. Much
“I want you to hit me as hard as you can.” For the few of you who can’t identify the iconic quote from the movie Fight Club be warned the statute of limitations is over and there are some spoilers coming in this video. Fight Club is one of my
How did one man with practically no resources start a company that challenged the WWE as well as Ted Turner’s WCW? With disruptive branding he not only challenged two mega brands each run by billionaires but he started an industry-wide revolution and made a name for himself that is still
We all have that special, motivational playlist on our Spotify or Pandora app for when working out or going on that next run seems harder than usual. But just like that potentially exhausting workout on your schedule, the business of differentiating yourself in your industry can seem insurmountable. Let’s face
https://youtu.be/kYSZ8rVNZ1M I was a weird kid. As a weird kid (and perhaps still not so far off as an adult) I always leaned into the more offbeat things in life. My 12-year-old self wasn’t educated on brand differentiation and I wasn’t deliberately trying to be a counter-culture hipster, I was
The old saying “No one ever got fired for buying IBM” was an adage about playing it safe. Investing with a blue-chipper never got anyone into any real trouble. That was then, and this is now and this is YOUR distillery! Playing it safe in the current beverage industry might
