How To Deal With Commoditization | How To Differentiate

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The first step is our Differentiation Opportunity Analysis which is a 1 month long engagement within which we will complete a detailed brand history assessment, a competitive landscape analysis, audience opportunity analysis and input our findings into our differentiation process to create a strategy on how to adjust your positioning to make your firm less interchangeable.

intensive 4 week plan Includes:

• differentiation consulting
• Signed Copy Of Marketing For SupErvillains
• Supervillain Marketing Manifesto on acrylic suitable for mounting
• Universe of differentiation map
• 6 DecommoditizeD map markeRs
• Laser engraved SPRVLLN metal luggage tag

All delivered in a black steel lock box

Cost $5000

HAVE YOU EXPERIENCED ANY OF THESE MARKETING CHALLENGES?

You no longer find it “easy” to remain at the head of the class
You have a general sense of “what I’ve tried hasn’t worked”
Your sales are declining and prices are being lowered
If you wanted to “step on gas” as an organization but you have no idea how because you rely too much on outside forces (channel partners/referrals)
You are now responding to changes in the market opposed to defining it like you used to

You have tried marketing in the past but it has not worked
You are in a lazy/slow industry that needs to be shaken up
You are in an industry that has been disrupted
You are facing a threat of consolidation (and are privately welcoming it)
You have had an agency relationship in the past that did not deliver desired results
You feel downsizing is inevitable
You’re offended to find more and more competitors intruding on “your turf”
You are doing reactive marketing, not proactive marketing
You’ve only marketed when there were gaps in revenue
For the first time you’ve considered an exit strategy (and not because you’re at the peak of your value)
You find yourself “yearning for the good old days”
There is a definable point on the timeline in your industry when “everything changed”
You feel like someone changed the rules and no one gave you the playbook
You have to defend your services against “the new name brand” in the industry on every sales pitch—“we’re different than them because….”
You look for validation in industry reports for your declining market share (“its not me”)
Disruption has removed the importance of your key differentiators
You’re faced with learning an entirely new skillset you never wanted to learn to be competitive

Get started

Cost $5000

HAVE YOU EXPERIENCED ANY OF THESE MARKETING CHALLENGES?

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