You And I We’re Not So Different…
You and I are not so different. It’s a trope you’ve probably heard a million times coming from the mouths of supervillains who have their
His passion is helping brands desperate for distinction and rescuing companies from commoditization. He believes any brand with enough courage and discipline can achieve leadership positions in their field through differentiation. He is also the owner of a digital marketing agency in NY called Generations Beyond since 1999.
Do your customers feel they can easily interchange your product or service with your competitor’s and not notice the difference?
Our first book on meaningful brand differentiation is already an up-and-coming cult classic in the marketing industry!
You and I are not so different. It’s a trope you’ve probably heard a million times coming from the mouths of supervillains who have their
I admit it. I am so guilty of this big mistake. This past weekend I was walking around the East Village of New York City
Supervillains can be tough to check off of your holiday shopping list. One simply cannot walk into a store and ask for the head of
Real smarts begin when you quit quoting other people…
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Through our differentiation services we will decommoditize your brand and change you from interchangable to irreplacable in your customers minds.