His passion is helping brands desperate for distinction and rescuing companies from commoditization. He believes any brand with enough courage and discipline can achieve leadership positions in their field through differentiation. He is also the owner of a digital marketing agency in NY called Generations Beyond since 1999.
Do your customers feel they can easily interchange your product or service with your competitor’s and not notice the difference?
Our first book on meaningful brand differentiation is already an up-and-coming cult classic in the marketing industry!
intensive 4 week plan Includes:
• differentiation consulting
• Signed Copy Of Marketing For SupErvillains
• Supervillain Marketing Manifesto on acrylic suitable for mounting
• Universe of differentiation map
• 6 DecommoditizeD map markeRs
• Laser engraved SPRVLLN metal luggage tag
All delivered in a black steel lock box
Real smarts begin when you quit quoting other people…
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Through our differentiation services we will decommoditize your brand and change you from interchangable to irreplacable in your customers minds.
