It is a statement that makes me cringe the most. When a client comes into a new market and they are trying to claw away at market share they typically point to the well resources, already established, Super Brand in their vertical and say “let’s do that.”
Super Brands like superheroes typically have huge public favor, big muscles, which in marketing equates to big budgets and a big head start.
Just like in the movies, going head to head with a Superhero (in this case a Super Brand) especially when you are under resourced is a recipe for disaster. The answer is not trying to outspend, outdo their SEO efforts or overtake their social media buzz.
Supervillains use cunning and wit to outsmart their foes, not muscle or brute force.
This is the concept of the book Marketing For Supervillains and all great supervillains have a manifesto by which they run their lives (and business.)
I’ve tried the traditional path, and well, it simply wasn’t right for me.
I am the catalyst of the REVOLUTION of my industry.
I do not look to others for inspiration. Others look to me.
Guardrails are there to keep people on the paved road. I have no interest in following the same road as the masses. I pave my own pathway. I lead the way for others by seeing the madness in my industry and reshaping it.
I accept these critiques. The unknowing always criticize that which they don’t know or understand. That is their problem, not mine.
I create new paradigms to get to the top, and I am willing to sacrifice to get there.
When I create drama, I create it for the sake of creating business.
I will change the world to match my vision.
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