When it comes to marketing we all want “Brand Hotness”. That special something that resonates with the masses and gives you that extra word-of-mouth or viral buzz that money can’t buy. Marketers have used everything from kitsch to controversy to drum up that extra oomph from having some “heat” on
I am sitting amidst just some of my collection of limited edition art prints based on iconic movies which were illustrated by various artists and distributed by a company called Mondo. Mondo which was a subsidiary of the Alamo Drafthouse movie theatre franchise came into their own when a film
When my kids were younger, we used to play a search game called “Where’s Waldo?”. Waldo was this silly-looking guy with blue pants, a striped red and white shirt and a matching beret. He would be placed on a crowded page with many other characters and we would spend time
So, you own a herd of beef cattle and so does your neighbor. The cattle graze in adjacent fields with the same grass, soil and climate. They are cared for in identical manners. You both engage the same veterinarian and are serious about the health of your herd. You and
The Kobayashi Maru. Star Trek fans will recognize the name from the 1982 film, Star Trek II: Wrath of Kahn. The Kobayashi Maru is a test that would have guaranteed the destruction of one of two opposing ships and forces cadets to deal with a no-win scenario. James T. Kirk
Direct mail. An industry synonymous with a race to the bottom where the lowest price historically conquers all. It’s not uncommon for loyal clients to jump ship from agency to agency for an infinitesimal savings of fractions of a penny per printed piece. So how do you decommoditize direct mail?
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